Gabe Zichermann on Gamification, Fun & Metrics

There’s no denying it. Gamification is hot. We talked recently with Gabe Zichermann, entrepreneur and author of “Game-Based Marketing,” about how fun and gaming techniques are permeating every aspect of marketing, and what it means for measurement.

How do you define gamification?

Gamification is the process of using game-thinking and game mechanics to engage users and solve problems. Many gamified systems are designed like updated loyalty programs.

How is gamification changing marketing?

Gamification is rewriting economics for marketing, both in terms of customer acquisition and in terms of loyalty programming. Gamification at its core is a process, and it’s different for everybody.

But it’s not like some magic guy behind a curtain who waves this wand and makes everything more fun. It’s incremental. It’s perpetual.

Check out the rest of the article by Laurie Peterson at Econsultancy!